Designing AI Products Before AI Became a Buzzword

I help companies build and scale complex digital products through UX leadership, design systems, automation, and real-world AI/ML experience.

From consumer products used by millions to enterprise platforms and machine learning systems, I bridge the gap between product strategy, user experience, and engineering execution.

12+ Years of Experience
AI, Machine Learning & Computer Vision
Design Systems & Design-to-Code Automation
Consumer, Enterprise, Web & Mobile

My Successes and Happy Clients

Selected Case Studies

Citrix Cloud

Citrix Cloud

Yahoo Fantasy Sports

Yahoo Fantasy Sports

Edward Jones Mobile App

Edward Jones Mobile App

Just Walk Out: The App that Beat Amazon

Just Walk Out: The App that Beat Amazon

As a thank you for visiting this page, I am giving you a free guide to improving design for your app!

Early AI & Machine Learning Product Experience

Long before today’s wave of LLM-powered products, I was designing experiences for machine learning, computer vision, analytics, and data-intensive systems.

  • AI-assisted decision systems
  • Computer vision products
  • Healthcare and pharmacy intelligence systems
  • Analytics and enterprise platforms
  • Human-in-the-loop workflows
AI + Product UX

AI interaction design (beyond chat interfaces)
Trust, explainability, and usability
Complex workflow simplification

Data + Platform Based Product Design

Analytics platforms
Internal tools
Decision systems

Design Systems at Scale

Cross-platform systems (web, mobile, physical)
Component libraries + governance
AI-ready UI patterns

My USP

Most "AI Designers" Started in 2023.

I’ve been designing intelligent systems for much longer.

Real solutions

While many designers focus on prompting LLMs, my experience includes:

✓ Machine Learning Products

✓ Computer Vision Systems

✓ Analytics Platforms

✓ Enterprise Decision Support Tools

✓ Human-AI Collaboration

✓ Design Automation Frameworks

✓ Design-to-Code Pipelines

✓ Large-Scale Design Systems

The result is a practical understanding of how people interact with intelligent systems—not just how to design another chatbot.

Let's Collaborate

What to expect?

Helping SaaS teams to increase e-commerce and ROI conversions,
reduce bounce rate, and scale up faster.

I quickly identify what’s actually broken in your product—whether it’s UX, flows, or how users interact with complex systems like AI or data platforms.

Strategy

Rapid audit of key user flows and friction points. Identify gaps in usability, clarity, and adoption

Map UX issues to real business impact (conversion, retention, trust)

Focus on root causes—not just symptoms

You get clear direction that your team can act on immediately.

Solution

Prioritized recommendations (what matters most vs. nice-to-have)
Wireframes / flows where needed to clarify direction

AI-specific UX patterns (trust, explainability, workflows)

Guidance that works with your existing product + tech constraints

You work directly with an experienced operator—not layers of process.

Success

Direct collaboration with product, engineering, and leadership
Decisions grounded in real-world scale (millions of users, complex systems)

Balance of speed + depth (no overdesign, no unnecessary process)

Flexible engagement—focused sprint or ongoing partnership

Let's Connect!

Check out my free guide and resources to help you and your team with better product design

Citrix Cloud

Citrix analytics solutions allow organizations to detect and deflect potential threats, and to quickly address performance issues-long before security incidents occur or employees begin…

  • Strategy

    Enterprise UX, Cybersecurity, AI powered analytics

  • Design

    UI/UX Design, Product Design, Cubersecurity, Machine Learning

  • Client

    Citrix

View Project

Yahoo Fantasy Sports

  • Strategy

    Product Design, User experience

  • Design

    UI/UX Design, Art Direction, Design Thinking, User research

  • Client

    Yahoo!

View Project
June 9, 2025

Edward Jones Mobile App

Redefining finance management for a new generation. Edward Jones products had been stuck in the first generation of mobile apps for a decade, while…

  • Strategy

    Design Sprints, Workshops

  • Design

    Product Design, Prototyping

  • Production

    Design Sprints, Documentation

  • Platforms

    Desktop, iOS

View Project

Just Walk Out: The App that Beat Amazon

How do you create a brand new shopping experience that involves no checkout? Not by breaking all the rules, but by creating the rules…

  • Strategy

    Brand, UX Strategy

  • Design

    UI/UX Design, Product Design, Industrial Design, Ubiquitous Computing

  • Client

    JWO

View Project

Walgreens

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Walgreens

View Project

Citrix Cloud

Citrix analytics solutions allow organizations to detect and deflect potential threats, and to quickly address performance issues-long before security incidents occur or employees begin…

  • Strategy

    Enterprise UX, Cybersecurity, AI powered analytics

  • Design

    UI/UX Design, Product Design, Cubersecurity, Machine Learning

  • Client

    Citrix

View Project

Yahoo Fantasy Sports

  • Strategy

    Product Design, User experience

  • Design

    UI/UX Design, Art Direction, Design Thinking, User research

  • Client

    Yahoo!

View Project
June 9, 2025

Edward Jones Mobile App

Redefining finance management for a new generation. Edward Jones products had been stuck in the first generation of mobile apps for a decade, while…

  • Strategy

    Design Sprints, Workshops

  • Design

    Product Design, Prototyping

  • Production

    Design Sprints, Documentation

  • Platforms

    Desktop, iOS

View Project

Just Walk Out: The App that Beat Amazon

How do you create a brand new shopping experience that involves no checkout? Not by breaking all the rules, but by creating the rules…

  • Strategy

    Brand, UX Strategy

  • Design

    UI/UX Design, Product Design, Industrial Design, Ubiquitous Computing

  • Client

    JWO

View Project

Walgreens

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Walgreens

View Project